Korean beauty products have made extraordinary inroads into the American market in the past two years.
The explosive reception of innovative cosmetics like BB Cream sparked interest in the myriad items K-Beauty has to offer including anti-aging serums and face masks. K-Drama actresses Jun Ji Hyun and Park Shin Hye fuel the growing desire for the K-Beauty market, through their use of social media and stunning lipstick shades on dramas like “My Love from the Star.”
On Wednesday, March 9, The Korea Society will shine a spotlight on this growing export with the K-Beauty Show .
Alicia Yoon of Peach & Lily , a Flushing-based purveyor of goodies ranging from snail essence creams to CC cushions, will appear on a panel of beauty experts.
Peach & Lily originated as an online market for curated imported products, before opening a brick-and-mortar location in Macy’s Flushing in late 2015.
“All the while, I kept dreaming of that offline retail store where we could meet our consumers face-to-face and understand exactly what their skin type and skin needs are, provide immediate support on how to tweak, totally change or upgrade a current skincare routine, and show/demo products that would really work to transform skin to a healthy radiant glow,” said Yoon, in a statement regarding the retail flagship.
She will joined by makeup artist Seong Hee Park .
Park is credited for makeup artistry in print advertisements, as well as fashion editorials. In 2015, she worked with fashion luminary, Alexander Wang, for his August W magazine shoot.
Yoon and Park will be joined by a magazine beauty editor, as well as, a YouTube personality.
Attendees will have the opportunity to participate in one-on-one beauty consultations and giveaways, in addition to the panel discussion.
Tickets for K-Beauty Show are priced at $10 for members and $20 for non-members. Explorers and Above can attend free with RSVP. Additional details about the K-Beauty Show can be found on The Korea Society website.