While actor Kim Soo Hyun requested to cancel the mineral water commercial in China upon the unforeseen controversy, he has not heard back yet from the Hung Dao group. A lot of critics are criticizing Kim Soo Hyun’s agency’s radical response to the controversy. Some are saying his request to cancel the contract and airing of the commercial would lower the trust level between the two countries. Yesterday, actress Jun Ji Hyun and actor Kim Soo Hyun were selected to model the Chinese Hung Dao Group’s mineral water. The issue started when actress Jun Ji Hyun and actor Kim Soo Hyun signed the contract to film a mineral water commercial in China, which marked the origin of water as Changbai Mountain instead of Baekdu Mountain. The Chinese government marks the mountain as Changbai Mountain, and the name Baekdu Mountain is officially prohibited for use. The Korean government sees Baekdu Mountain as part of its property and argues for Baekdu Mountain as the correct name.
When Kim Soo Hyun started garnering much popularity in China after the success of the SBS drama “You Who Came From The Stars,” many Hallyu experts stressed the importance of strategic and detailed research and approach to the fans in China in order to make good precedents and communicate with the Chinese fans for a long time.