‘The Fault In Our Stars’ Crosses $100M; One Of This Year’s Most Profitable Films, Maximized Social Media For Marketing And Publicity

The Fault in Our Stars recently topped weekend box office in a spectacular $48.2 million at North American theaters between Thursday night and Sunday according to New York Times. The 20th Century Fox relied heavily on Twitter, Tumblr, Instagram, Facebook and YouTube to encourage their audience to buy the ticket for the film. According to Deadline, the movie just crossed $100M domestically to become one of the most profitable films released in 2014 also besting Twilight’s opening in the UK and in Brazil. The international cume is now $64.9M and the worldwide cume is over $165M.

New York Times described that 20th Century Fox “spent less than $30 million on marketing, or half of what studios typically spend to introduce a summer film.”

The Fault in Our Stars has easily trampled Tom Cruise’s action film Edge of Tomorrow at the US box office, BBC News recounted.  Reportedly, Cruise’s time-shifting movie opened in third place, taking $29.1m, despite a budget of $175m while The Fault in Our Stars made $48.2m, against a smaller budget of $12m, topping the chart.

BBC News reported that “box office analysts Rentrak said the movie’s success, alongside the likes of Twilight and The Hunger Games, showed how big-budget, male-orientated movies now struggled against those with a large, predominantly female, teenage audience.”

The Fault in Our Stars is an adaptation of John Green’s tragic teen romance novel with the same title. The motion picture stars Shailene Woodley who plays as Grace Lancaster who happens to be a cancer patient and Ansel Elgor as Augustus Waters. The Daily Beast describes the flick as a movie “about young love and the audacity of optimism in the face of life’s unjustness.” The characters try to cram a lifetime of true love into the short amount time left before they die.

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